Bachelor of Business Administration (BBA)

Overview

A Three-Year Undergraduate Programme in Business and Management

Programme at a Glance


Qualification	Bachelor of Business Administration (BBA)
Duration	3 years (6 semesters)
Total credits	120 / 180
Mode of study	Full-time / Blended (as per institutional policy)
Medium of instruction	English
Eligibility	10+2 or equivalent with a minimum of 50% marks
Specialisations	Marketing, Finance, Human Resources, Entrepreneurship, Business Analytics / IT
Practical components	Summer internship (4 credits) and capstone project (8 credits)

About the Programme

The BBA is a three-year undergraduate degree designed to give students a solid grounding in the principles and practice of modern business. It blends core management theory with hands-on learning, so graduates leave ready to join the workforce, start their own ventures, or continue to postgraduate study.

The curriculum starts with the fundamentals of management, accounting, economics, mathematics and communication. It then builds towards marketing, finance, human resources, operations, law, research methods, strategy and international business. In the final year, students specialise in an area of their choice, complete a professional internship, and finish with a capstone project that applies their learning to a real business problem.

Why Choose This Programme

Globally oriented curriculum with a dedicated course in International Business and cross-cultural management.
Industry-ready skills: spreadsheets, data visualisation, business analytics and digital tools are built into the programme.
Choice of specialisation across five career-focused tracks.
Real-world experience through a compulsory internship, case studies, guest lectures and industry visits.
Entrepreneurship support: a full course on starting and scaling a venture, plus mentored project work.
International academic network through our partner institutions (see below).

Partner Institutions

The programme is offered in association with the following partner universities and institutes:

Partner Institution	Location
Azteca University	Mexico
Institut du Bénin	Benin
Manipur International University	India
Asian International University	India
Euro American Institute	Malta
Dunster Business School	Switzerland
Swiss School of Business Research	Switzerland

These partners contribute to the programme’s academic collaboration, student and faculty engagement, and international outlook. Details such as credit recognition, articulation pathways, joint certification and exchange opportunities are governed by the individual agreements with each institution.

Programme Objectives

Build a strong foundation in management, accounting, economics, marketing, finance and HR.
Develop analytical, quantitative and digital skills for data-driven decision-making.
Strengthen communication, teamwork, leadership and ethical judgment.
Provide practical exposure through internship, case studies and a capstone project.
Prepare graduates for employment, entrepreneurship or postgraduate study.

Learning Outcomes

Graduates will be able to:

Apply core business and management concepts to real organisational problems.
Interpret financial statements and make sound financial decisions.
Use statistical and analytical tools to support business decisions.
Communicate effectively in written, oral and digital formats.
Demonstrate ethical, legal and socially responsible conduct.
Design and evaluate marketing, operations and people strategies.
Conduct independent business research and present findings.
Work in teams and show leadership and entrepreneurial capability.

Curriculum

28 Sections
110 Lessons
160 Weeks

Expand all sectionsCollapse all sections

SEM 1 - BBA101 Principles and Practice of Management
5 Items
- 1.1
  Unit 1: Nature, scope and evolution of management thought
- 1.2
  Unit 2: Planning and decision-making; MBO; SWOT
- 1.3
  Unit 3: Organising: structures, authority, delegation, decentralisation
- 1.4
  Unit 4: Staffing, directing, motivation and leadership
- 1.5
  Unit 5: Controlling, coordination and contemporary issues (agile, remote work)
BBA102 Financial Accounting
5 Items
- 2.1
  Unit 1: Accounting concepts, principles, standards (IFRS/GAAP basics)
- 2.2
  Unit 2: Journal, ledger, trial balance
- 2.3
  Unit 3: Final accounts with adjustments
- 2.4
  Unit 4: Depreciation, inventory valuation, bank reconciliation
- 2.5
  Unit 5: Partnership accounts and introduction to company accounts
BBA103 Microeconomics for Business
5 Items
- 3.1
  Unit 1: Demand, supply and elasticity
- 3.2
  Unit 2: Consumer behaviour and utility analysis
- 3.3
  Unit 3: Production, cost and revenue analysis
- 3.4
  Unit 4: Market structures: perfect competition, monopoly, oligopoly
- 3.5
  Unit 5: Pricing strategies and factor markets
BBA104 Business Mathematics
5 Items
- 4.1
  Unit 1: Sets, functions, linear and quadratic equations
- 4.2
  Unit 2: Matrices and determinants for business problems
- 4.3
  Unit 3: Calculus: differentiation and optimisation
- 4.4
  Unit 4: Mathematics of finance: interest, annuities, sinking funds
- 4.5
  Unit 5: Linear programming (graphical method)
BBA105 Business Communication
5 Items
- 5.1
  Unit 1: Communication process, barriers, and models
- 5.2
  Unit 2: Business writing: emails, memos, reports, proposals
- 5.3
  Unit 3: Presentation, public speaking and group discussion
- 5.4
  Unit 4: Interviews, CVs and professional etiquette
- 5.5
  Unit 5: Cross-cultural and digital communication
SEM 2- BBA201 Organisational Behaviour
5 Items
- 6.1
  Unit 1: Individual behaviour: personality, perception, learning, attitudes
- 6.2
  Unit 2: Motivation theories and applications
- 6.3
  Unit 3: Group dynamics, teams and conflict management
- 6.4
  Unit 4: Leadership, power and politics
- 6.5
  Unit 5: Organisational culture, change and stress management
BBA202 Cost and Management Accounting
5 Items
- 7.1
  Unit 1: Cost concepts and classification; cost sheet
- 7.2
  Unit 2: Material, labour and overhead costing
- 7.3
  Unit 3: Job, batch, process costing
- 7.4
  Unit 4: Marginal costing and cost-volume-profit analysis
- 7.5
  Unit 5: Budgeting, standard costing and variance analysis
BBA203 Macroeconomics and the Global Economy
5 Items
- 8.1
  Unit 1: National income measurement; GDP, inflation, unemployment
- 8.2
  Unit 2: Money, banking and monetary policy
- 8.3
  Unit 3: Fiscal policy, public finance and taxation
- 8.4
  Unit 4: Business cycles and economic growth
- 8.5
  Unit 5: Balance of payments, exchange rates and global trade
BBA204 Business Statistics
5 Items
- 9.1
  Unit 1: Data collection, classification, central tendency and dispersion
- 9.2
  Unit 2: Correlation and regression
- 9.3
  Unit 3: Probability and probability distributions
- 9.4
  Unit 4: Sampling and hypothesis testing
- 9.5
  Unit 5: Time series and index numbers
BBA205 Digital Skills and Computer Applications for Business
5 Items
- 10.1
  Unit 1: Advanced spreadsheets: formulas, pivot tables, dashboards
- 10.2
  Unit 2: Word processing, presentations and collaboration tools
- 10.3
  Unit 3: Databases and introduction to SQL
- 10.4
  Unit 4: Introduction to AI tools and productivity automation
- 10.5
  Unit 5: Cybersecurity, data privacy and e-commerce basics
SEM 3 - BBA301 Marketing Management
5 Items
- 11.1
  Unit 1: Marketing concepts, environment and marketing mix
- 11.2
  Unit 2: Segmentation, targeting and positioning
- 11.3
  Unit 3: Product, branding and pricing decisions
- 11.4
  Unit 4: Distribution, retailing and integrated marketing communication
- 11.5
  Unit 5: Digital marketing, social media and emerging trends
BBA302 Financial Management
5 Items
- 12.1
  Unit 1: Goals of finance; time value of money
- 12.2
  Unit 2: Capital budgeting: NPV, IRR, payback
- 12.3
  Unit 3: Cost of capital and capital structure
- 12.4
  Unit 4: Dividend policy and working capital management
- 12.5
  Unit 5: Sources of finance and financial markets overview
BBA303 Human Resource Management
5 Items
- 13.1
  Unit 1: HRM functions, HR planning, job analysis
- 13.2
  Unit 2: Recruitment, selection and induction
- 13.3
  Unit 3: Training, development and career planning
- 13.4
  Unit 4: Performance appraisal, compensation and benefits
- 13.5
  Unit 5: Employee relations, labour laws, HR analytics
BBA304 Business Law
5 Items
- 14.1
  Unit 1: Law of contract (formation, performance, breach, remedies)
- 14.2
  Unit 2: Sale of goods and consumer protection
- 14.3
  Unit 3: Company law basics: incorporation, directors, meetings
- 14.4
  Unit 4: Negotiable instruments, agency and partnership/LLP
- 14.5
  Unit 5: Intellectual property, e-contracts and data protection
BBA305 Operations and Supply Chain Management
5 Items
- 15.1
  Unit 1: Operations strategy and productivity
- 15.2
  Unit 2: Facility location, layout and capacity planning
- 15.3
  Unit 3: Inventory management and MRP
- 15.4
  Unit 4: Quality management: TQM, Six Sigma, lean
- 15.5
  Unit 5: Supply chain design, logistics and procurement
SEM 4 - BBA401 Business Research Methods
5 Items
- 16.1
  Unit 1: Research process, problem formulation, literature review
- 16.2
  Unit 2: Research design and sampling
- 16.3
  Unit 3: Data collection tools: surveys, interviews, observation
- 16.4
  Unit 4: Data analysis using Excel/SPSS/Python basics
- 16.5
  Unit 5: Report writing, referencing and research ethics
BBA402 Management Information Systems
5 Items
- 17.1
  Unit 1: Information systems in organisations
- 17.2
  Unit 2: ERP, CRM and enterprise applications
- 17.3
  Unit 3: Decision support systems and business intelligence
- 17.4
  Unit 4: Systems analysis and design basics
- 17.5
  Unit 5: IT governance, cloud, and emerging technologies
BBA403 Entrepreneurship and Start-up Management
5 Items
- 18.1
  Unit 1: Entrepreneurial mindset, opportunity identification
- 18.2
  Unit 2: Business model canvas and lean start-up
- 18.3
  Unit 3: Business plan, market validation and funding sources
- 18.4
  Unit 4: Venture launch, scaling and legal compliance
- 18.5
  Unit 5: Family business, social entrepreneurship, case studies
BBA404 Business Ethics, CSR and Sustainability
5 Items
- 19.1
  Unit 1: Ethical theories and frameworks
- 19.2
  Unit 2: Corporate governance and whistle-blowing
- 19.3
  Unit 3: CSR models and stakeholder management
- 19.4
  Unit 4: ESG reporting and sustainable business practices
- 19.5
  Unit 5: Climate, environment and responsible innovation
SEM 5 - BBA501 Strategic Management
5 Items
- 20.1
  Unit 1: Strategy concepts, vision, mission and objectives
- 20.2
  Unit 2: External and internal analysis: PESTEL, Porter’s Five Forces, VRIO
- 20.3
  Unit 3: Corporate, business and functional strategies
- 20.4
  Unit 4: Strategy implementation, balanced scorecard
- 20.5
  Unit 5: Case analysis and strategic evaluation
BBA502 International Business
5 Items
- 21.1
  Unit 1: Globalisation and theories of international trade
- 21.2
  Unit 2: International trade institutions (WTO, trade blocs)
- 21.3
  Unit 3: Foreign exchange and international finance basics
- 21.4
  Unit 4: Market entry strategies and cross-cultural management
- 21.5
  Unit 5: Import–export procedures and global risk
BBA503 - ELECTIVE
0 Items
BBA504 ELECTIVE
0 Items
BBA505 Summer Internship: Assessed through a workplace supervisor's report (40%), student internship report (40%) and viva voce (20%).
0 Items
BBA601 Business Analytics and Decision Making
5 Items
- 25.1
  Unit 1: Descriptive, predictive and prescriptive analytics
- 25.2
  Unit 2: Data visualisation (Excel, Power BI/Tableau)
- 25.3
  Unit 3: Forecasting and regression models
- 25.4
  Unit 4: Decision trees, simulation and optimisation
- 25.5
  Unit 5: Analytics case studies and data storytelling
BBA602 Elective IV (specialisation)
0 Items
BBA603 Elective V (specialisation)
0 Items
BBA604 Capstone Project: An individual or small-group research/consulting project on a real business problem, with faculty mentor guidance. Assessed by dissertation (60%), presentation (20%) and viva (20%).
0 Items

Instructor

admin

FAQs

Who can enrol in the BBA Degree Program?

1. School leavers (standard entry) Completed 10+2 or an equivalent qualification in any stream A minimum of 50% aggregate marks, or as set by the institution 2. Working professionals without 10+2 (work-experience entry)

2. How long does the programme take to complete?

The BBA takes 3 years (6 semesters) in the standard mode, and each semester carries 20 credits, for 120 credits in total. Working professionals with relevant experience can choose the accelerated mode and finish in as little as 12 months. In that mode, credits are awarded for prior learning, such as work experience, professional certifications or earlier study, and the remaining courses are taught in an intensive format. Both routes lead to the same BBA degree. The accelerated mode depends on an assessment of prior learning, so the exact time to completion varies by applicant. Part-time or blended study may also affect the duration, depending on the delivery options you offer.

3. Is the programme available online?

Yes. The BBA can be studied fully online, so you can fit it around your job and other commitments. The online format includes: Weekend live classes on Zoom, so you can learn from faculty and interact with classmates without taking time off work Recorded sessions, so you can catch up on anything you miss or revisit topics at your own pace LMS access to study notes, with course materials available whenever you need them

4. How will I be assessed?

Your assessment is based on assignments and projects, so your grade reflects the work you produce and how you apply what you learn, not a single exam. Assignments: Written tasks, case study analyses, reports and presentations throughout each course Projects: Practical, work-related projects that apply business concepts to real situations, including the capstone project in the final stage, which can be based on your own workplace where approved Internship report:

5. What can I do after completing this diploma?

After completing the BBA, you can go straight into work or continue to postgraduate study. Start or advance your career Management trainee or supervisor roles Marketing or sales executive (especially with the Marketing specialisation) Financial analyst or accounts executive HR associate or recruiter Business analyst or operations coordinator Entrepreneur or business owner Study further MBA: The BBA gives you the foundation for an MBA, at your own university or elsewhere. Master's degrees: MSc programmes in Management, Finance, Marketing or Analytics Professional qualifications: CFA, ACCA, CMA, CIMA and similar

How long it takes to get my degree?

Requirements

Route 1: Standard entry Completion of 10+2 (or an equivalent secondary qualification) in any stream A minimum of 50% aggregate marks, or as set by the institution
Route 2: Work experience entry (for applicants without 10+2) A minimum of [2-3] years of relevant full-time work experience A minimum age of [21] years at the time of application Evidence of experience: experience letters from employers, payslips or employment contracts, or a business registration for self-employed applicants A CV and a personal statement explaining their goals and how their experience relates to business study

Features

Working professionals with substantial experience can finish the BBA in 12 months instead of the standard three years.

Target audiences

Working professionals without a degree who have built experience in a role or industry and now need a formal qualification to move up. Applicants without 10+2 can enter through the work-experience route.
Supervisors and team leaders moving into management who want a structured grounding in finance, marketing, HR, operations and strategy.
Entrepreneurs and family business owners who want to formalise their business knowledge and run their ventures more effectively.
Career changers moving into business roles such as marketing, finance, HR or analytics, who can pick the matching specialisation.
International professionals looking for a flexible degree with a global outlook through the partner institutions.

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

د.إ24,000.00د.إ12,000.00

Course Features

Lectures 110
Quiz 0
Duration 160 weeks
Skill level All levels
Language English
Students 134
Certificate No
Assessments Self

Featured Review

“My experience with the BBA programme has been very positive. The course is well structured, and the learning materials are clear and easy to follow. The flexible learning system made it possible for me to continue my studies while managing my other commitments. The support I received throughout the programme was excellent, and whenever I had questions, the team was approachable and helpful. I would definitely recommend this BBA programme to anyone looking for a flexible and supportive way to continue their higher education.”

— Sarah Abigail
BBA Student

Bachelor of Business Administration (BBA)

Overview

A Three-Year Undergraduate Programme in Business and Management

Programme at a Glance

About the Programme

Why Choose This Programme

Partner Institutions

Programme Objectives

Learning Outcomes

Curriculum

Curriculum

Instructor